WHAT: Consumption at the individual level has changed towards more sustainable choices – we buy more organic food and products than before. In 2019, organic food sales amounted to 7.4 percent of total sales, which means an increase of 5.5 percentage points compared to 2004 when the survey began. Every year, about 8 kilos of textile are thrown away per person in Sweden, and to reduce the proportion who shop in household waste, there are projects such as Re: textile, which aims to explore circular flows in the textile industry. Consumer-driven communities, such as We do not have time, create forums where organizations can both respond to criticism and receive praise for environmental improvement initiatives that they make. New circular office furniture solutions such as Beleco or IKEA’s investment in circular business models also place higher demands on more recycling and, above all, more durable furniture with replaceable parts.
SO WHAT: Consumers examine companies and services carefully before purchasing, which has consequences for both manufacturing companies ‘supply chains but also service companies’ choice of materials, where the office becomes the clearest specification. Here, companies can make an effort by helping their customers make better choices and also influence how the company consumes by initiating various sharing options, such as car pool, coworking, recycling of materials and machines, sharing skills.