Companies leaning into “remote-first” as norm
Posted in: Organisations
What: Coinbase, a cryptocurrency trader, is planning to become a remote-first company post COVID-19 and will shift the way they work to support the majority of roles being remote. The main strategic reasons are to attract talent as well as “de-risk centralizing too much”.
So What: What companies such as Coinbase noticed was that the move to working remote wasn’t as hard as they’d initially thought and that there were a lot of strategic benefits for leaning into the opportunity rather than pushing against it.
This article is part of Emerging Futures of Remote Work – An Institute for the Future Signals Report for The Remote Lab